Ep. 22 Blend In or Dominate? - Tips from Kiana Powell on Building a Recognizable Brand

Why blend in when you were made to dominate?

 What entrepreneur hasn't dreamed of having a successful, recognizable brand? Even the most modest among us desire to create a long-lasting impact. I invited Kiana Powell of Forward PR to share her Branding gems on the power of owning your lane and taking a multi-dimensional approach to branding.

Kiana is a dreamer and doer whose career proves that dreams can come true with hard work. Kiana's innovative public relations and brand consultation style has been praised time and time again, while her unwavering commitment to her clients is unparalleled.

In this episode of The Event Gems Podcast, Kiana shares tips on:

💎 Sticking to your core content pillars to avoid market confusion

💎 The #1 tactic to ALWAYS stand out from the crowd

💎 Tips for winning and building your brand's authority through events.

Resources:

About Our Guest:

Kiana D. Powell is a trusted Brand Consultant and owner of Forward PR, a full-service branding agency specializing in helping women entrepreneurs in health and wellness, hospitality and tourism, and special events industries increase their brand exposure and confidently position themselves as experts.

Website: forwardpublicrelations.com

Instagram: @_kiana.pr

About Natasha Wright

Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations.

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Chapters

• 1:37 Get to know Kiana Powell, Owner of Forward PR, through our game of Insight Gems
• 3:32 What has Kiana learned six years after launching her business Forward PR, and what pivots did she make to sustain her business through the economic downturns? Listen as we share the importance of recognizing your milestones.
• 8:58 As an entrepreneur, have you ever struggled with the decision to chase your passion vs. a steady paycheck? Kiana shares how she learned to trust her passion and tips for the entrepreneur who desires to do the same.
• 14:13 There is no better time in history to pick a lane in your niche and OWN it! Listen in as Kiana, and I share the importance of finding your niche and owning it. Here are tips for finding your authentic voice.
• 17:26 Does your audience really know what you do? You may be surprised to learn that most of your audience has no idea. Kiana shares how to structure content pillars that will open the doors for opportunities and lessen the confusion behind what you do.
• 21:28 What is a brand identity, and does your brand have one? Kiana explains how your brand identity is multi-dimensional and encompasses all of the characteristics of your identity. She also shares the importance of consistency.
• 26:46 Are you looking to solidify your brand with events? Kiana shares how to find, vet events, and create a customer experience that increases your brand recognition and maximizes event ROI.
• 32:10 Tips for winning at your next event and the power of goal setting. Kiana shares the importance of setting individual and team goals.
• 37:45 Kiana's final gem for those who struggle with self-doubt and fear. She shares the importance of owning your lane, understanding your self-worth, and the power of believing in yourself