Ep. 21 The Psychology of Events with Victoria Matey

I am opening up the vault with an oldie but goodie originally recorded in 2021.

As service providers, we are consistently on the hunt for innovative ways to connect with our tribe. We need each interaction, both online and in-person, to act as brand amplification for our services.

We are able to amplify when we inform, educate and connect with our target audience. But to do this effectively, we need to understand the psychology behind creating an amazing experience.

On this episode of The Event Gems Podcast, I sit down with Victoria Matey Matey Events, a business events consultancy firm. She is also the author of ‘10 Principles of Strategic Event Planning’, a speaker, and a course creator.

As a multi-faceted business owner, Victoria knows a thing or two on building connections through the power of events.

Before you schedule your next webinar, host another virtual workshop, or deliver another course or program, you’ll want to tune in as Victoria, and I share how to apply psychology and behavioral science to create memorable, engaging experiences.

This episode touches on:

1. Connecting with your audience both online and in-person
2. Applying psychology and behavioral science findings to create engaging experiences
3. The psychology of pricing and improving your ROI ethically!

Connect With Victoria Matey:

Website: https://matey.events

Promo link: http://eventpsychology.thinkific.com/

Social: https://www.linkedin.com/in/victoriamatey/

Apps and Tools Mentioned In This Episode:

Forest Accountability App

Fabulous in an accountability tool

Read: The Economy of Experience

About Natasha Wright

Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations.

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