Ep. 27 Behind the Scenes Magic: Unlocking the Power of Real-Time Content with Danielle Shortt

Whoever said it goes down in the DM didn't really understand the assignment. 😆

Luckily, today's guest Danielle Shortt of Shorttakes, LLC, is here to help us understand that the real action is behind-the-scenes (BTS). In this episode, we're exploring how to capture content in real-time to increase engagement and boost sales.  

Every coach, consultant, and service-based professional knows what it's like to miss brand-building moments because you need more support to capture content in real-time.

In this episode of The Event Gems Podcast, Danielle Shortt of Shorttakes LLC shares how to take your digital marketing and brand presence to the next level through interactive live content. Danielle's company, Shorttakes LLC, helps entrepreneurs connect and convert via social media through in-the-moment content and curation.

In this episode, we're uncovering:

• Tips and tricks on how to plan and execute real-time content
• Organizing your media
•  Measuring the success of your digital marketing

Resources:

Danielle is an experienced business professional with expertise in retail manufacturing, fashion retail, restaurant marketing, and digital marketing. She is the founder and creator of SHORTTAKES, a social media concierge company that focuses on serving clients for their social media, email marketing, text messaging, and real-time content covering individuals to large events. 

Connect with Danielle on Social Media: @theshorttakes @danigoessocial

Check out Danielle's website: www.theshorttakes.com

About Natasha Wright

Natasha Wright is the host of The Event Gems Podcast and the founder of The Diamond Butterfly Agency (TDB), a full-service event production & management company that provides strategic and soul-stirring event planning services for businesses and organizations.

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Chapters

• 4:08 Get to know Danielle Shortt of Shorttakes LLC and learn how this Columbus, Ohio, native launched her business after years of putting her genius on the back burner.
• 7:09 As service providers, we're led to believe that "if you build it--the clients will come" Danielle explains how she quickly learned that no business idea sells itself and what you can do right now to land your next client.
• 8:53 No sundae is complete without the toppings, and neither is your next brand-building event. Listen as Danielle shares why her company is the perfect finishing touch to your multi-media marketing strategy--even if you've hired a videographer.
• 11:34 Nothing induces #FOMO like behind-the-scenes, jaw-dropping, real-time content. Danielle shares how to capture content for your next live or virtual event that makes your audience stop what they're doing to register ASAP to join the fun.
• 14:36 It takes skills to capture good content, but it takes strategy to know how to leverage it--Here, Danielle lets us in on how she plans engaging and interactive content. You want to take advantage of these tips for increasing engagement and tracking views.
• 20:34 Events are the ultimate authority-building tool, but to create legendary events that convert attendees to buyers, you need to develop unmatched user experiences. Danielle shares how she curates high-end user experiences, from branded hashtags to your own
• 22:01 Collecting content is only half the battle! Danielle shares her expert tips on capturing, organizing, and managing our content. If you've ever lost a video file in your smartphone's sea of audio clips and incomplete reels, these tips are for you!
• 27:48 As you create content in real-time, there will be challenges --Tune in to hear how to overcome the obstacles like shaky video, suspect audio, and inadequate lighting with these pro tips!
• 32:32 How can you capture content from your next workshop, webinar, or speaking event without the help of a team? Here are a few gems to help you fly solo if you're at the beginning of your journey!
• 40:34 Danielle's Final Gem is a word for any service professional ready to stand out in their industry.